We Broke YouTube

We needed to announce the launch of this new game for Nintendo Wii in a big way. The problem was new titles were launching all the time, so we had to stand out. Taking the insight that kids search for footage of new games on YouTube ahead of each release and combining that with the spirit of the game's main character, we created (or rather broke) something new and unexpected.

Role: Art director

Awards:
Art Directors Club—Silver
Cannes Lions—Gold
Clio Awards—Gold, Bronze, Shortlist (2)
D&AD—Wood Pencil
FITC—Best Award
The New York Festivals—Gold (2)
The One Show—Gold, Silver, Best of Decade—Nominee
Webby Awards—Winner (2)