Milk Is Zaptacular!

How would a fictitious rock god, who sings about milk follow up his debut album? He’d create a zaptacular rock opera of course. 

Following the success of our previous year’s White Gold campaign targeting teens for Got Milk?, we set out to help California’s public high school music and theater programs, which were being threatened by an economic crisis. We introduced Battle for Milkquarious, the most amazing rock opera ever made...about milk. This 22-minute online film blew audiences away with all-new characters and six original rock ballads.

Best of all, Battle for Milkquarious was the centerpiece for “White Gold’s Milkdonkulous Giveaway”—a contest that gave California teens the chance to win $50,000 for their high school arts programs by remaking scenes from the rock opera.

In the end, thousands of teens across California got involved in the inspiring contest. The rock opera and contest let White Gold entertain, motivate and support the ones who deserved it most: his teenage fans.

Role: ACD
Director: Tom Kuntz
Music: Electric Six
Digital: Hi-Res!

Awards:
The One Show Entertainment–Bronze
Cannes Lions–Shortlist