Reimagining The Way Goods Move

Uber Freight needed a refresh of their brand photo library to better encapsulate the depth of its offering and to better position the brand as an innovative category leader. 

Partnering with an amazing team, we set out to capture the balance between the tech and innovation of the product, and the humanity and soul of the people moving things forward. With over 200 new photos, Uber Freight was able to update their marketing and communication channels to better match their positioning.

Role: Creative director, art director
Photographer: Emily Maye
Strategy: Curious & Co.
Production: Bold Poppy