The Comeback Kid

Nintendo brought back Punch-Out!!, one of its most beloved games from the original NES game system. So it seemed fitting that we herald the return of this Nintendo classic through the comeback of its hero and the revival of his boxing career. The campaign consisted of a TV spot, an extended webfilm, banners and print. For gamers who have loyally followed the Punch-Out!! legacy since1985, we would answer the ultimate question: where has Little Mac been all these years?

Role: AD